It’s no secret that bloggers love their polls — they’re a great way to increase user engagement, and sometimes you can even get some useful data from them. But most people probably don’t realize just how popular these polls really can be. PollDaddy has just released some of its latest stats, and they don’t fail to impress: the company is now serving 430 million poll impressions per month, with a reach of over 74 million people worldwide, giving it a Quantcast rank equivialent as the 22nd most visited online service in the world. That success is due in no small part to PollDaddy’s acquisition by WordPress’s parent company Automattic last fall. Bloggers could embed PollDaddy into the WordPress blogs (as well as other popular blogging platforms) long before the acquisition, but now PollDaddy is also being included as a feature on WordPress.com , Automattic’s premium hosted blogging platform — and home to over 8 million blogs — that appeals to users who don’t want to deal with having to set up their own blog install. In other words, PollDaddy is now accessible to a much broader audience. The acquisition opened doors for PollDaddy, helping the site form relationships with large media portals like Fox, NBA.com, and Playboy (the TechCrunch network also uses them frequently)

original Source : PollDaddy Traffic Soars, Releases Ratings Widget With Possible Digg Competitor On The Horizon