Microsoft recently released an Internet Explorer ad that featured projectile vomiting to promote IE 8 and the “Browse Better” campaign. In fact, the vomiting was so prominent and gross that chances are you were not only totally disgusted, but so horrified that you had to share it with friends. And that you did. According to video measurement firm Visible Measures , even though the O.M.G.I.G.P (Oh My God, I’m Gonna Puke) ad was eventually pulled by Microsoft, that video, just one part of the much larger campaign, accounted for 57% of the entire campaign’s video views. As we originally reported , many a blog cried “eww” when they first saw the ad, but that didn’t stop video viewers from grabbing the embed code and reposting the video. This activity lead to a viral effect that continued even after the video was officially pulled by Microsoft, as users who had downloaded the original file re-uploaded it as well as their own re-mixed versions. Just like many of you commenting on the original story, we still think the video is fairly disturbing, but Visible Measures makes an excellent point when they question whether or not this was planned from the beginning

original Source : IE 8 Vomiting Ad Strategy Spits Up Viral Hit