Today at the IBM Information on Demand event, IBM will demo a new app that will bring the Internet of Things to the iPhone. The as yet unreleased iPhone app is called Breadcrumbs and it will give consumers access to information about grocery food items. The app will be able to scan barcodes and deliver a summary of the ingredients in a food item, along with when it was manufactured. That data is usually on the food label, but Breadcrumbs goes a step further - it can provide extra information such as product recall data. If a product has been recalled in the past, this app will tell the consumer all of the relevant details. Sponsor Breadcrumbs is able to scan barcodes using the iPhone’s camera. The consumer simply points their iPhone at a food item and gets back relevant data. Other than product recall details, the information returned to the user is mostly the same as what’s on food labels - only it is pulled from the Web

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