Google Groups the Latest to Join Google Apps in the Battle for the Enterprise
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Google Apps is adding Google Groups to its enterprise suite of applications, another example of Google’s commitment to developing an online application environment that is compelling enough for users to move off the Windows platform. Google Groups has to this point been a consumer service. As part of Google Apps, it now integrates with Google Docs, Google Calendar, GMail, Google Sites and Google Video. Sponsor Adding Google Groups is another shot across Microsoft’s bow. Striking is the speed in which companies like Google can innovate with web-based applications, compared to Microsoft’s long development cycles. Designing for the browser is so much more efficient that you have to wonder how much of a lead Microsoft can hold in face of the fast development cycles from Google and others in the enterprise collaboration space. In 2007, Google Apps had three products: Gmail, Google Docs and Google Calendar. Today, Google Apps includes 24 products.
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