Google recently revealed that the Federal Trade Commission was intensely reviewing the search giant’s recent $750 million acquisition of mobile ad network AdMob. Last week, Google said the FTC has made a second request for further information about the deal. Today, two consumer groups, Consumer Watchdog and the Center For Digital Democracy, have asked the FTC to block the deal on anti-trust grounds and possible privacy issues. In a joint letter to the FTC (embedded below), the two groups say that Google’s acquisition of AdMob would lessen competition in the mobile advertising market, having a potentially negative impact on consumers, advertisers and application developers and others. AdMob is the leader in the mobile advertising space, which is chock full of competitors, including Greystripe, and others. We’ve all been speculating on what the impact of a Google-backed AdMob would have on the rest of its competitors, and the mobile advertising market in general. The letter also raises concerns about consumer privacy. The groups claim that both AdMob and Google have access to large amounts of data relating to consumer behavior, including their location.

Original Source of Consumer Groups Lobby FTC To Block Google’s Acquisition Of AdMob