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Bravo! Foursquare Snags a TV Partnership

imagebutton Bravo! Foursquare Snags a TV Partnership
Foursquare’s new frontier isn’t just newspapers, but media companies as a whole. Case in point: Bravo and Foursquare have entered into a must-see TV relationship integrating show personalities and their city tips, as well as a Bravo badges, into the game experience. The New York Times Bits blog reports that the partnership officially premieres tomorrow, with Bravo offering badges and prizes to viewers that visit and check-in at upwards of 500 Bravo-tagged locations. We confirmed the relationship with Foursquare Co-Founder Dennis Crowley who tells us that this partnership is actually just the first of many more media deals to come. In fact, Crowley hints that even more television networks will get in on the checkin gameplay in the near future. The genius behind the Bravo deal is that, on top of introducing a plethora of new Bravo-themed badges, the cable TV — much like Metro News — is turning the personalities behind their hit reality TV shows — think The Millionaire Matchmaker , Top Chef , The Real Housewives , Top Chef Masters , and Shear Genius — into content creators. The reality show celebrities will share their tips and to-dos, essentially serving as curators of city-specific information that fans can follow and practice in real life. Of course Bravo is going to put the full power of their behind the partnership, promoting Bravo’s Foursquare hooks in TV spots.

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