Today, mobile ad network AdMob announced social, search, and dynamic rich media ad units for the iPhone. “Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said AdMob VP/GM Jason Spero. The new ads build on the high-performing iPhone ad units the company launched last year and will begin running July 1. Sponsor The new features announced today are the inclusion of ads in mobile social network sites, the ability to search within ads, multi-panel banners with multiple calls to action, and scrolling canvas ads. AdMob is also working with app developers to help them prepare for the new iPhone 3.0 OS.

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